The idea of ‘Wings of Change’ SK-II launched a limited edition butterfly bottle for Treatment Essence. Implying on the idea of SK-II Treatment Essence that has been transforming women for over 35 years, giving them ‘wings’ to change their destiny.
With this limited edition bottle, SK-II wanted to give more than the bottle, a gift with the product. To give a gift to yourself a beautiful destiny. A gift such as card holder, a card and a shopping bag that can imply a new destiny of their own. Especially wondering of tomorrow, and the future since the market was targeted for Christmas Season.