The idea of ‘Wings of Change’ SK-II launched a limited edition butterfly bottle for Treatment Essence. Implying on the idea of SK-II Treatment Essence that has been transforming women for over 35 years, giving them ‘wings’ to change their destiny.
Package / Visual Design
The Key Visual indicates and emphasizes in the power of destiny, how the destiny cannot be ignored. Focused on the center of the bottle(the elixir of life), and the butterflies are attracted to it and flies towards it.
Just like with the bottle, our wonderous destiny awaits us. Our team designed a kit for the influencers to announce ‘change destiny’. The kit is designed in a way to replicate a snow globe – a delicate wonderous dream/destiny. To give influencers the idea of changing their destiny with SK-II Treatment Essence. The bottle is kept and locked in a glass, to lock their destiny where it belongs, and keep them safe. The ‘wings’ to change their destiny is close by, just by their bedroom which can remind them in daily bases.