What We Wanted To Do

The Power of Penetration

A promotion kit to show powerful penetrations in both cream(Airy Milky Lotion & RNA Power Cream) with Magnetic Booster through packaging. The main idea was to indicate “good things come in threes” – 3 times penetration without 3 times the effort.

Client

SK-II

Category

Package

Date

August 2017

The Result

The Real Boost For Your Skin

The first layer of the package implies the surface of the skin then through the layers of skin, the product is shown. Intention was to emphasize on the idea of ‘strong penetration’ of the cream.